Croko from Gecko Attack stepping off its blueprint on a drafting table
TOYSMAX Industrial Co., Ltd.Chenghai · Shantou · GuangdongOEM · ODM · Own brands

Serious factory.Seriously fun toys.

We engineer, tool and produce toys in China's toy capital, and we build the brands kids actually ask for.

Start an OEM/ODM project Meet our brands
Gecko Attack · Croko
Stretchy tongue & tail
1 of 4 characters
Made in Chenghai
Campaign render
Our brands

Two factories. One toy capital.

Chenghai makes a huge share of the world's toys. We are part of it: our own EVA plant and our RC & smart-toy plant, working for global retailers under their audits.

Plant 01
EVA productsFoam toys · soft play
Plant 02
RC & smart toysElectronics · remote control
Services
OEM & ODMFrom brief to container
Team*
51–200 peoplePublic profile · to confirm
Audits* BSCISMETAICTIISO 9001C-TPATGSVWCATarget FAWalmart FCCA *Public company profile · certificates and dates to confirm before launch
From our floor to your port.Approx. expressway distance from Chenghai · rounded

≈ 20 kmto Shantou sea port

  1. 0 kmChenghaiPlants 01 + 02
  2. ≈ 20 kmShantou portSea freight
  3. ≈ 300 kmShenzhenYantian · Shekou ports
  4. ≈ 340 kmHong KongAir & sea hub
  5. ≈ 460 kmGuangzhouCanton Fair

What we make

Your toy, tooled and shipped.

Bring a brief or a finished design. We handle sampling, tooling, safety testing and production.

  1. Bubble toysGuns · wands · machines
  2. RC toysCars · stunt · vehicles
  3. EVA toysFoam · puzzles · soft play
  4. Tool setsRole play
  5. Die-castVehicles · models
  6. Kids cosmeticsPlay make-up

Sketch → shelf.
One team, one roof.

01 / 07
Step 01 / 07

Character & turnaround

Every character is locked in a turnaround before a single mould is cut.

Turnaround · front & 3/4 · Gecko Attack
Step 02 / 07

Sculpt from factory CAD

We render straight from the factory STL and STEP files, so what you approve is what we tool.

3D from STL · Lil Boba Club
Step 03 / 07

Engineer the play

Fit, mechanism and parts checked on the real geometry before tooling.

Multi-part assembly from STEP · Lil Boba Club
Step 04 / 07

Packaging on the dieline

Foil bag, single box and more, built on the factory dieline and checked in 3D before print.

Dieline to 3D mock-up · Bao Bao
Step 05 / 07

Retail display

Counter display units that sell the toy at shelf in one second.

CDU · Bao Bao Dumplings
Step 06 / 07

Campaign support

Key visuals, TV spots and brand sites, so retailers get sell-through support as well as cartons.

Key visual · Bao Bao Dumplings
  • Sample rounds signed off
  • Colour matched to Pantone
  • Market safety testing
  • AQL final inspection
  • Container loading
Step 07 / 07

QC & shipping

Every lot is inspected against the approved golden sample before it leaves Chenghai.

Golden sample to container

Our brands. Built to sell through.

Trend-led collectibles and playsets we design, own and manufacture: characters kids know by name.

Stretch figures
4 charactersVisit site →
Stretchy pets
4 charactersVisit site →
Water-reveal pals
4 speciesVisit site →
Collectible cups
4 charactersVisit site →
Steamer playset
6 characters
In development
Collectible dragons
In development
Tumbling pets
In development
Fashion dolls
In development

Case · Gecko Attack

Brand building, in-house.

Name, logo, characters, pack, key visual and TV spot. One team takes a toy from sketch to screen, so the shelf, the pack and the ad all tell the same story.

  1. Gecko Attack logo
    01Name & logoLettering that stretches like the toy does.
  2. Iggy, one of the Gecko Attack characters
    02Character familyFour heroes, one silhouette system, one colour each.
  3. Gecko Attack blister card conceptConcept
    03PackThe front sells the stretch before the kid touches it.
  4. Gecko Attack key visual with the four heroes
    04Key visualOne image that works on shelf, online and at the fair.
  5. The four Gecko Attack figures
    05TV spot20-second spot in production. See it on air ↓

On air · TV & digital

Made for TV. Built for the shelf.

We script, board and produce our commercials in-house, with the toy on set as the hero. Every spot is planned for broadcast and social from day one.

30"20"15"6" bumper16:99:16
Gecko Attack spot frameIn production00:00:20:00
Spot 01Gecko Attack20" · Key visual shownStretch. Snap. ATTACK!
Lil Boba Club spot frameStoryboard00:00:20:00
Spot 02Lil Boba Club20" · Storyboard framesShake it. Twist it. Who’s hiding in your boba?
Lil Boba Club storyboard frame SH 03
SH 03
Lil Boba Club storyboard frame SH 05
SH 05
Lil Boba Club storyboard frame SH 07
SH 07
Lil Boba Club storyboard frame SH 10
SH 10
Bao Bao Dumplings spot framePlanned--:--:--:--
Spot 03Bao Bao DumplingsConcept key visual
Elasti CutiesSpot coming soon
Next--:--:--:--
Spot 04Elasti CutiesSlot open
Reefie PalsSpot coming soon
Next--:--:--:--
Spot 05Reefie PalsSlot open
Two kids playing with the four Gecko Attack stretch figures
Toys kids ask for by name.Gecko Attack · concept still

Quality & compliance

Checked at every step.

One inspection sheet from first sample to container, shared with you at each gate.

CheckWhat we doStatus
Sample roundsStaged samples, each signed off by the brand owner before tooling moves onStandard
ColourMatched to Pantone references and checked lot by lotStandard
Safety testingEN 71 (EU) and ASTM F963 (US) through accredited labs, per marketTo confirm
Final inspectionAQL inspection against the golden sample before loadingTo confirm
Factory auditsBSCI · SMETA · ICTI · ISO 9001 · C-TPAT · GSV · WCA · Target FA · Walmart FCCAPublic profile

Let’s make it.

Tell us what you need: a brand to stock, a toy to produce, or a licence to build.

Canton Fair · Guangzhou · Toys phaseBooth details coming soon
TOYSMAX Industrial Co., Ltd.Chenghua Industrial Zone, Chenghai, Shantou, Guangdong, China
I am a